The Harmony Story - Rich Vesta [CEO]
Over the last 40 years I have had the opportunity to be engaged in many aspects of the beef supply chain, from an early career in retail meat departments to managing some of North America’s largest meat processors. Each of these roles has provided me with a perspective on product quality, management and the importance of partnerships between customers and suppliers. The intent with the creation of Harmony Beef was to build on these key learnings and combine them with a focus to establish an organization truly dedicated to producing exceptional beef products.
Our organization’s goals are ambitious and one of the first steps in the journey was the development of the Harmony Beef processing facility. We have taken the time and made the investment to ensure that the plant is engineered to the same high standards as the beef products it will produce. This includes unique and innovative approaches to harvest and fabrication, food safety, animal welfare and sustainability.
In parallel with the development of the plant, I have also had the opportunity to assemble the management team. These are individuals who I have selected for their experience and also their shared commitment to the standards and values that Harmony Beef represents. On behalf of our team I want to thank you for your interest in Harmony Beef and we look forward to working with you to grow your beef business.
President - Harmony Beef